| Campaign | Type | Notes |
|---|---|---|
| KKJay Web Campaign | Search | 2 enabled ad groups |
| Suspender Search Campaign | Search | 4 enabled ad groups |
| General PMax | Performance Max | Auto-generated from asset groups |
| International PMax | Performance Max | Auto-generated from asset groups |
| Shopping-Only-Pmax_1 | Performance Max | Product feed shopping ads |
PMax campaigns use asset groups instead of traditional RSAs/keywords — Google auto-generates ad combinations. This audit focuses on the 2 Search campaigns where we control headline/description copy directly.
/pages/shirttailgarters-shirtstays for higher relevanceNo ETAs in this ad group.
/collections/all-suspenders, ETAs → /collections/suspenders. Verify if these are the same page or consolidate.http:// URLs pointing to /suspender or /suspenders — should update to https://kkandjay.com/collections/all-suspendershttp://www.kkandjay.com/suspender URLGoogle shows 2–3 of your 15 headlines + 1–2 of your 4 descriptions per impression. You can't control which combinations appear.
Every headline must make sense alone AND paired randomly with any other headline in the same ad.
Pinning forces a headline into a specific position, limiting Google's optimization. Only pin when legally or brand-required.
Include search terms naturally in headlines. The searcher's query appears bold in the ad, but the headline itself must communicate clearly.
Cover different angles — product name, benefit, CTA, trust signal, differentiator. Don't repeat the same message across headlines.
Provide 15 headlines and 4 descriptions. More assets = more combinations for Google to test.
Google stopped allowing new Expanded Text Ads in 2022. Existing ETAs still serve but get fewer impressions over time. Migrate to RSAs.
Keep 15–20 keywords per ad group. Tight keyword-to-copy alignment is key. All ads in a group should share the same landing page.
http://www.kkandjay.com/suspender or /suspenders/collections/suspenders and /collections/all-suspenders are the same page — consolidate/pages/shirttailgarters-shirtstays instead of homepage